Andrea Appolito

While navigating the numerous demands of early motherhood, Andrea Ippolito specifically recognized the systemic challenges in feeding her daughter. It was through this complex journey of navigating a fractured and highly stigmatized system, that a clear opportunity was realized and she founded SimpliFed in 2019. The very real need to democratize access to baby feeding and breastfeeding services, through a virtual model, covered by insurance was clearly missing.