Bobbie Organic Whole Milk Formula vs. ByHeart, Bubs 365, & Kendamil: Why Bobbie Stands Out

If you’ve had a baby in the last few years, you know: formula shopping is no longer a matter of just grabbing whatever’s on the shelf.

Parents today are reading labels, joining Facebook groups, combing through Reddit threads, and trying to figure out which formula will support their baby’s growth and align with their own values.

Speaking from personal experience, choosing the “best” baby formula for your baby can feel like a lot, so hopefully this review helps.

Part of this shift is thanks to the formula shortage in 2022, one that personally impacted my family and young daughter. That moment forced many families to think more critically about the brands they trusted and, for many, try new formulas they had never tried before.

As an unplanned — yet pleasant — side effect, this shortage also opened the door for a new generation of formulas that put quality, transparency, and parent values at the forefront.

Four names tend to come up again and again in these conversations: Bobbie, ByHeart, Kendamil, and Bubs 365. They all promise “better” options — whether it’s whole milk, grass-fed, organic, breast milk–inspired, etc. 

But once you peel back the labels, I find that one option consistently rises to the top: Bobbie Organic Whole Milk Formula.

Disclaimer: This post is sponsored by Bobbie. All opinions expressed are my own and reflect my honest perspective.

Here’s the thing: most parents aren’t scientists. We don’t all have the time or mental space to decode protein fractions or fatty acid chains. But when it comes to feeding our babies, here’s what many new parents are looking for:

Parents don’t just want a good product — we want a brand that tells us the truth. Every FDA-regulated infant formula meets baseline nutrition standards. But how a company goes above and beyond also matters.

Bobbie Organic Whole Milk Formula is the first U.S.-made formula modeled after European standards, and it’s the only whole milk formula made in America that’s both USDA- and EU-certified organic. 

That’s not just a nice label; it means every single ingredient has met the strictest possible standards for purity.

Instead of skim milk like in the original Bobbie formula, Bobbie Organic Whole Milk Formula now uses organic whole milk as its base, offering natural milk fats and a creamier texture that more closely resembles the fat content in breast milk. 

Its 60:40 whey-to-casein ratio mirrors mature breast milk, which can make digestion more comfortable for babies. That’s a big deal when you’re dealing with spit-up, gas, or fussiness.

On the fat side, Bobbie continues to use a thoughtful mix of organic plant-based oils — sunflower/safflower, low-erucic acid rapeseed (also known as canola), and coconut — and leaves out palm oil, which can sometimes cause harder stools and decreased nutrient absorption. 

The formula also includes DHA for brain and eye development, plus naturally occurring MFGM from milk fat, a property also found in human milk and studied for its role in promoting cognition. 

And like always, every batch goes through over 2,000 quality checks. Parents can trace ingredients, and the company (which is proudly mom-founded) prioritizes transparency above all else.

Bobbie Organic Whole Milk Formula is the formula you feed your baby without second-guessing. And when you’re sleep-deprived, juggling newborn life, and just want to know you’re doing the right thing? That peace of mind is priceless.

ByHeart entered the market with a bang, positioning itself as the “innovator” of the formula world. And it does bring some interesting features.

ByHeart uses whole milk, which provides natural milk fats and gives the formula a creamier feel. It has an 80:20 whey-to-casein ratio (more like colostrum, the earliest breast milk), and includes a mix of intact and partially hydrolyzed proteins — which can sometimes be gentler for sensitive tummies.

They also highlight their extras: lactoferrin (a protein linked to immune support), alpha-lactalbumin (a type of whey), and MFGM (milk fat globule membrane, naturally found in whole milk), which has been studied for its role in brain development. 

ByHeart includes both DHA and ARA, as well as prebiotics for digestive support.

Sounds impressive, right? And it is — but here’s the catch: ByHeart isn’t certified USDA organic.

The milk is high-quality and grass-fed, and the recipe uses many organic ingredients, but without that certification, parents who want a certified-organic standard may hesitate. And while functional extras look great on paper, the research on how much they benefit healthy, full-term babies is ongoing.

Bottom line: ByHeart is a solid formula, especially if you’re curious about “cutting-edge” ingredients. But if organic certification and transparency are non-negotiables for you, Bobbie still comes out ahead.

Kendamil (from the U.K.) and Bubs 365 (from Australia) are often grouped together in parent discussions — and for good reason. Both are whole-milk-based, avoid palm oil, and have built reputations as premium, creamy formulas. 

Kendamil Organic is certified under European standards with USDA equivalency, and includes both DHA and ARA at EU-required levels.

It’s also one of the few formulas that contains HMOs (human milk oligosaccharides), which are prebiotics naturally found in breast milk and linked to immune and gut health. 

Bubs 365 goes a step further by including both prebiotics and probiotics in some of its formulas (like B. longum, a beneficial bacteria found in infant guts).

Parents often describe Bubs as especially gentle on digestion. But there are a few drawbacks.

First, availability. Kendamil and Bubs aren’t always easy to find consistently in U.S. stores, which can make feeding stressful, and neither offers the monthly subscription option—with free shipping and a 10% discount—that Bobbie does.

Second, certification differences. While Kendamil is certified organic, they lack the Clean Label Project Purity Award and Pesticide Free Certifications Bobbie has been awarded. Bubs, which has the Purity Award, is not USDA Organic certified. 

While both are high-quality options, if you want something organic, U.S.-made, and reliably stocked, Bobbie is still the stronger choice.

Ingredient lists are one thing, but let’s be honest: parents trust other parents. Here are a few real-world testimonials:

• “Bobbie is definitely the cleanest formula. I trust it more than the others.” (Reddit)
• “Baby did good on Bobbie, but her diapers and gas were a bit smellier for us!” (Reddit)
• “Kendamil is creamy and my baby loved it, but it was hard to find consistently.” (Reddit)
• “Bubs was great for digestion, but I went back to Bobbie because I wanted USDA organic.” (Reddit)

My takeaway? Every baby is different — but the consistent praise for Bobbie centers on trust, transparency, and peace of mind.

All FDA-regulated formulas are safe, which is reassuring. But the “best” choice is the one your baby tolerates, that you can find consistently, and that aligns with your family’s values.

If you want certified organic, U.S.-made, whole milk–based, and straightforward ingredients? Choose Bobbie.

If you want functional extras and clinical trial bragging rights? ByHeart may make sense.

If you want creamy, European-style formulas and don’t mind an overseas origin, and the risks that come with port strikes, tariffs, and delays at customs? Kendamil or Bubs.

Still, if you ask me (and the hundreds of thousands of parents who trust Bobbie), the answer is clear.

Feeding your baby shouldn’t feel like decoding a science textbook. And it shouldn’t feel like a gamble, either. That’s why Bobbie Organic Whole Milk Formula stands out, as it takes the stress, the guesswork, and the endless label-comparing off your plate.

As a mom who struggled with postpartum anxiety about making the “best” choices for my baby, I deeply appreciated anything and everything to ease my worry, especially when it came to choosing a formula to introduce to my breastfed baby.

With certified organic ingredients, a breast milk–inspired protein ratio, whole milk richness, no palm oil or soy allergens, and high independent testing standards, Bobbie is the formula you can feel proud to scoop into that bottle, 2 a.m. or otherwise. 

At the end of the day, you deserve a formula that feels as good to you as it does for your baby’s belly. And that’s Bobbie.